Friday, November 5, 2010


For today, imagine a new beauty/hygiene product called "IMALGINUS" as its being developed by Procter and Gamble.

You work in P&G's design department, and it's fallen on you to draft copy for IMALGINUS' label. They pay you a lot of money to do this. You love the work. You're the best they've got. In the past you've drafted award-winning labels for PHELLONI, SCOREX, MELLA, HERBENTA, ALTEGIN and SUTUQ.

For IMALGINUS, you must cover a few bases with your label:

1. Directions for use.
2. What to do if ingestion.
3. Possible side effects.
4. A description of what results the consumer may expect after using IMALGINUS for X number of days.
5. A brief description of your exotic ingredients

.... but feel free to add whatever other content you think may be helpful in persuading consumers to give it a try. Also, feel free to propose a list of potential spokesman or spokeswomen.

Send it to

No comments:

Post a Comment