Sunday, March 6, 2011


For today, imagine your name is J. Whitney and you are an MD who has done extensive research on the state of American well-being. You've been commissioned to write a 2,000-word editorial (to be published in the New York Times) about the federal policies regarding childhood obesity. The catch: your piece has been clandestinely sponsored by British Petroleum, who have been supporting you financially and underwriting your education since you were a toddler. They own you.... as well as the 200 other young professionals they've "sponsored" since the 1970s.

Now, BP is giving you $500,000 to subtly insert their propaganda in your piece without arousing suspicion. This has been their most aggressive demand on you thus far. Be as cunning and evil as possible without blowing your cover.

Send your editorial to

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